Privacy Policy

1. Who We Are

Backyard Buddy is a European-based business. For any questions about this policy or your personal data, you can contact us at [email protected].

2. What Data We Collect

When you make a purchase, we collect:

• Email address — to deliver your ebook and send your purchase confirmation.
• Name — if provided during checkout.
• Payment information — processed securely by Stripe. We do not store your card details.

When you visit our website, we may automatically collect:

• Usage data — pages visited, time on site, and referral source, collected via analytics.
• Device information — browser type, operating system, and screen resolution.

3. Why We Collect Your Data

We use your personal data for the following purposes:

• To fulfill your order — delivering the ebook PDF to your email address (legal basis: contract performance).
• To process payment — via Stripe's secure payment infrastructure (legal basis: contract performance).
• To improve our website — understanding how visitors use our site (legal basis: legitimate interest).
• To comply with legal obligations — such as tax and accounting requirements (legal basis: legal obligation).

4. How We Share Your Data

We share your personal data only with the following third-party service providers, who process it on our behalf:

• Stripe — for secure payment processing. See Stripe's Privacy Policy.
• Resend — for email delivery of your ebook and purchase confirmation.

We do not sell, rent, or trade your personal data to any third parties.

5. Data Retention

We retain your email address and purchase records for as long as necessary to provide you access to your purchased products and to comply with our legal obligations (such as tax record-keeping requirements). If you request deletion of your data, we will remove it unless we are legally required to retain it.

6. Your Rights

Under the General Data Protection Regulation (GDPR) and applicable data protection laws, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Rectification — request correction of inaccurate data.
• Erasure — request deletion of your personal data.
• Restriction — request that we limit how we use your data.
• Portability — request your data in a structured, machine-readable format.
• Object — object to processing based on legitimate interest.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

7. Cookies

Our website uses essential cookies required for the site to function (such as session authentication). We may also use analytics cookies to understand how visitors use our site. You can control cookie settings through your browser preferences.

8. Security

We take reasonable measures to protect your personal data. All payment processing is handled by Stripe using industry-standard encryption. Our website is served over HTTPS. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. International Transfers

Your data may be processed outside the European Economic Area (EEA) by our service providers (Stripe and Resend, both based in the United States). These transfers are protected by appropriate safeguards, including Standard Contractual Clauses approved by the European Commission.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

11. Contact

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at: [email protected]

You also have the right to lodge a complaint with the relevant data protection authority in your country. For the EU, you may contact the Office of the Information and Data Protection Commissioner (IDPC): idpc.org.mt